Incentive Compensation and Sales Performance Management Survey

Monthly Archive for February, 2009

Perspective on the Philosphy of Incentives and Can They Really Help you Achieve your Objectives

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Immanuel Kant, an 18th century German philosopher, developed an interesting theory. His theory is based on the premise that a single moral obligation must be obeyed in all situations if our behavior is to observe the moral law. He also believed that if an action is not done with the motive of duty, then it is without moral value.

Here is an interesting article with an example of Kant’s theory:

Suppose that I, a rich Westerner, ought to make a contribution to charity to relieve poverty in the developing world, and that I am well aware of this fact. Suppose further that I would like to do so, that I care about the welfare of others and so that making such a donation will make me happy. When I make the donation, it is difficult to tell whether I am doing so out of duty (because I recognise that I ought to) or out of inclination (because I want to).

Kant holds that moral action must result from respect for the moral law. If I give money to charity because I want to, but I lack respect for the moral law and so if I didn’t want to make a donation then I wouldn’t, then in making the donation I am not acting well. My donation is at best benign, and at worst selfish; it is certainly not laudable.

If, on the other, I don’t want to give money to charity, but, because of my strong sense of duty, do so anyway, then this Kant would applaud. I may be mean, selfish, and heartless, but I respect the moral law. In conquering my inclination I have acted well.

Now, the question becomes how do you instill sense of duty? Where does it come from?  In the context of incentive compensation, even more interesting - can incentives help create/instill that sense of duty?

According to this article, that’s a pretty hopeless endeavor.

McLean Parks and Hesford conducted a study using a random sample of students who were paid for solving anagrams according to one of three different compensation plans. The plans consisted of different forms of compensation, but their expected value was identical. The students self-scored their work and in half of the cases signed a statement attesting to the veracity of their reported results.

The study resulted in very interesting findings:

  • Participants receiving a ‘flat salary’ for their work were the most honest about reporting their scores.
  • Many participants who received a performance based bonus cheated when reporting their results.
  • Participants who were penalized based on low performance not only cheated but also stole the nice pens that were to be returned at the end of the study!

So we should ask ourselves Kant’s ideas are still relevant today, and sadly, if moral obligation is an outdated concept. Also, it doesn’t look like Parks and Hesford’s study actually measured performance of each of the compensation plans, but it is clear that penalizing employees is not a good idea, and that controls should be in place to ensure the employees have no way of “gaming” the system.

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Excentive Incentive Management Review

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Here is my latest Incentive Compensation Management application review. This week I am reviewing a relatively unknown (in North America) solution called Excentive Incentive Management.  Excentive was incorporated in 2002. Since then, they have gained a lot of popularity in France and have signed major clients such as Canon, Orange, and Air France. Earlier this year, they raised 700,000 Euros ($880,000 US) to accelerate international growth, part of over $1 million raised in recent months to fuel global expansion.

They also assembled an additional team driven by 10 seasoned managers active in the globalization of companies such as SAP, Hyperion, and OutlookSoft. One of their key target markets is of course North America, so we may soon start seeing some Excentive implementations over here if they can overcome some major challenges ahead, namely convincing prospective clients that they have the capability to deliver and support their implementations in the US, and that they are financially stable.

What is particularly interesting about the Excentive solution is that it includes performance management modules in addition to the sales performance solution. It makes it easy to compensate employees based on MBO campaigns. It’s a very flexible solution which can be a good option for as few as 50 payees, to as many as 50,000 payees, and it can be deployed on-premise or hosted.  Excentive Incentive Management is deployed across industries, and some implementations can process as many as 2 million transactions daily.

From the “regular” employee perspective, the application mostly consists of a repository of reports. These reports can be configured and customized by an administrator, but standard reports exist for most common information such as commission statements and performance review results.

Employees can also see the details of their compensation plans and can easily find out which commission was paid and find out if any transactions are missing.

Managers have access to additional information such as their team’s performance, salaries, etc.

Managers can also consult their employee’s records containing information about their past performance such as commissions earned in previous periods.

In addition to reports, managers can edit some of their team’s information including new salary figures, bonus values, based on constraints configured by the administrators.

One of the biggest features for managers is to be able to provide rating for their employees’ performance and to reuse all that info in a salary review process or a stock option allocation exercise, which are also supported by Excentive.

Finally, let’s look at some of the configuration of the solution, from the administrator’s perspective.
“Campaigns”, or the performance management component, can be configured in a few clicks from the campaigns menu.

Bonus and commission rules can be configured easily in a 3-step process. First, the properties of the rule are setup which includes the name of the rule and the dates for which it is effective. The rules engine can thus access the quantitative data (eg. sales by product/territory/period , margins, etc) as well as the quantitative performance indicators (eg. team spirit, customer loyalty, etc). This allows the calculation of the incentive (commission) as well as the bonus. Rules can be used for the classic earnings calculations as well as for recommendations and simulations.

The criteria step consists of specifying the conditions which must be met for the commission to fire.
This formula can be typed in, or created by clicking on the functions and other information stored in the database.

The resulting calculation is configured in the same way as the condition.

The reports we have looked at so far were all numbers presented in a tabular format, but it’s also possible to integrate visual elements to dashboards and reports.

Excentive’s solution also includes integrated modules to perform more complex tasks:

  • Hierarchy Manager: combine different dimensions such as region/office/people into multiple hierarchies necessary for workflow and approval processes.
  • Pool Manager: create teams and delegate ‘people-to-team’ assignments to local managers.
  • Mobility Manager: spot team changes and transfer people between departments/managers. Manage partial, time and team depending compensations
  • Culture Manager associate people with language, currency, location
  • Environment Manager which is a secure and fast way to move an application change from a development environment towards a test or production environment

Overall, Excentive is a slick web based application which shows a lot of promise if they can inspire enough trust from prospective clients. Since all modules are integrated in one solution at no additional cost, Excentive could be a good play for clients looking for not only incentive compensation management, but the entire spectrum of salary and performance management. Now could be a good time to negotiate a favorable price from the vendor, given that they are aggressively trying to enter this North American market.

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How Much is an Oscar Worth?

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After talking about the incentive to win a gold medal at the Olympics, and the bonus received by players winning the Super Bowl, it seems timely and fitting to talk about the Oscars.

So how much is the Oscar statuette actually worth? Some Oscars awarded before 1950 cost in the 6 figures and the going price depends on who won them. Michael Jackson paid the highest amount for an Oscar – Over $1 million – for the Best Film Oscar awarded to producer David O. Selznick for Gone With the Wind.

It is not allowed to purchase an Oscar awarded after 1950… and they are numbered to make sure they don’t get sold. The Academy makes all winning celebrities sign an agreement that if they want to sell theirs, the Academy will buy it back for $1.

But what does it cost to actually manufacture the golden statue? According to this site, based on the current price of the gold if melted down, each Oscar is worth about $500. But if you can’t afford gold platting, a replica can also be purchased on Ebay from $15 to $60.

So obviously, winning the Oscar is more about the honor that comes with it… after all, it is the most coveted award in the film industry! And of course there are the other financial benefits derived from increased box office sales and DVD sales for the winners…

Are there any agents looking for a consultant with a French accent to play a major role in an upcoming motion picture?

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Percent of Revenue Spent on Sales Incentives?

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I recently wrote about a Callidus press release claiming that Telcos in EMEA typically spent 10% of their revenue on incentive compensation.  My first reaction was to think that this number was very high.  But with my job, I rarely see a company’s overall compensation budget…

Today Makana Solutions released a piece of their compensation survey.  Keep in mind that this survey was for small businesses, but the majority of respondents spend 5-10% of their revenues on sales incentives.  It sounds like the Callidus “10%” could be accurate :-)

Source: http://www.makanasolutions.com/Blog/bid/8497/What-is-the-right-percent-of-revenue-to-allocate-for-sales-incentives

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With Great Power Comes Great Responsibility

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When selecting a new SPM system - or any COTS system - people want a solution that will meet all their current needs…  but they also want a solution that will meet any of their future needs.  What are those future requirements?  They are unknown at the time of purchase.  It should not be a surprise that flexibility of a solution is often one of the top criteria for its selection.

But with great power comes great responsibility…  The more flexible a system is, the easier it will be to make design decisions during implementation that could potentially have a negative impact in the future.

Flexibility also often comes at a cost.  Many “less flexible” solutions (often SaaS solutions) are often less flexibility than other enterprise solutions.  However, they still meet all the requirements of most clients, and it is this lack of flexibility that can allow them to be deployed in a shorter time frame.

Companies should really consider how far in the future they really should be looking.  Are the requirements between today and 3 years from now really going to evolve that much?  Looking at a more than 10 year horizon for a piece of software is an eternity.  Furthermore, with an on-demand solution, it’s easy to switch to another solution at anytime… and with an on-premise solution, upgrades every 2-3 years will be required to maintain support from the vendor.

Finally, if for some reason your requirements are really so complicated that they are not supported by a leading SPM solution, ask yourself if your compensation plans really make sense.

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