Incentive Compensation and Sales Performance Management Survey

Monthly Archive for May, 2009

Sales Optimization 2009 - Maximizing Sales Resources to Drive Revenue

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May 28, 2009
1:00 pmto2:00 pm

Session dates: Thursday, May 28, 2009
Starting time: 1:00 pm, GMT -04:00, Eastern Daylight Time (New York)
Duration: 1 hour 10 minutes
Presenters: The Sales Management Association
Description: Do you reorganize to weather the storm - or aggressively invest to widen the lead over your competition? In good times and bad, leading companies recognize that to excel they need to leverage their resources better than others in their industry. Those that succeed get more out of each sales rep and the entire field force than their competitors do.

Join TerrAlign’s Ken Kramer and SiriusDecisions’ Joe Galvin, the leading Sales Optimization industry analyst, to learn how to align your resources with opportunities, utilize maximum sales rep capacity, and increase revenues across your sales force - regardless of the state of the economy. During this webinar, Joe will cover:

- How to deal with shifting sales strategies as the economic climate changes
- Sales Coverage Models that align with new budgets and strategies
- The impact of territory alignment on quota setting and cost of incentives
- Technology to enable optimal use of resources

Click here to register

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Setting Sales Quotas

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Sales quota are tricky to set because they can be affected by so many factors (and as we’ve seen yesterday, by the economy).  After all, how can we really predict how much our sales force will sell before the start of the fiscal year!  In most cases, quotas are set based on last year’s performance, growth forecasts, industry trends, and by what your competitors are doing. In the end, most of the companies have to adjust quotas mid-year to ensure that people don’t get demotivated if a majority does not reach their quota, and that the company does not go bankrupt if too many people exceed their quota.

The main problem with setting quotas based on last year’s performance is that sometimes, our predictions are not accurate…  And that’s why we need an easy way to manage these quotas, and to get the ‘big picture’ on how our sales force is performing.

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Percentage of reps making quota in 2009 dropped to 51.8% from 58.8% in 2008
Survey on Sales Quota

Survey on Sales Quota

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The Alexander Group recently completed their 2009 survey on sales quota. David Cichelli notes that the number #1 question they are being asked during this uncertain economic market is “what are people doing with sales quotas?

As a reminder, simply put, a quota is a sales goal assigned to the sales force. The higher the quota is, the more ‘widgets’ an employee must sell in order to earn or exceed the expected market rates.

The press release announcing the survey results mentions:

While in a normal year, less than 5% of companies would be making across the board sales quota adjustment, the Survey found that 50% are adjusting quotas to match market realities. The other 50% are either: 1) doing fine and don’t need to make adjustments, 2) going to wait before making any adjustments, or 3) planning to let their sales personnel “suffer/participate” with the rest of the company personnel now being subjected to no pay raises, layoffs and curtailed expenses.

Here are the highlights I find most interesting:

58.02% of the sales departments were assigned a 2009 sales objective greater than 2008 actual sales results.

Companies were optimistic about the economy at the time quotas were set.

At the end of the first calendar quarter, only 29.24% of the reporting sales departments are reaching their year-to-date objective. And, at this time, only 58.97% expect to achieve their 2009 sales objectives.

The economy did not recover as fast as anticipated. But…

37.8% of all sales personnel are achieving sales quota on a year-to-date basis.

So it might not be so bad. And…

68.40% will not make any across-the-board changes to sales quotas. 15.09% will decrease sales quotas and 4.25% will increase quotas.

The Alexander Group notes that in a normal year, about 5% of companies are expected to adjust their quotas ‘across-the-board’. In 2009, if this survey is representative of the general market trends, we expect almost 20% of the companies to adjust their quotas across the board, and another 30% to adjust some of their quotas.

The executive summary is available here (registration required).

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Varicent SPM 6.0 and Presenter Review

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Varicent announced a new major release of their application – Varicent SPM 6.0 – at their user conference on Monday. The new features of this release include a new module called Presenter (a tool to build interactive sales reports), Model Manager (a tool to facilitate the management of multiple compensation models / lines of business), and CRM Integration (providing the ability to embed Varicent SPM into Microsoft Dynamics CRM). I spent the past 3 days training on this new release of Varicent SPM, and in particular on the Presenter module which I will review now.

Presenter allows to create and configure custom reports, and to publish them to the web. In the past, Varicent users had to use the “Web Forms” module to create similar reports, but web forms are more complex to build, and lack key features such as the ability to embed graphs. This new module is supposed to empower business users to design their own reports, directly from within the Varicent SPM application.

Reports consist of 4 key components storing data:
- Calculations
- Parameters (restrictions on the results being displayed)
- Scalars (variable returning single value)
- Sources (where the information is coming from)

As well as other building blocks: Images, Text, Controls, Scalars, Fixed Grid, Data Grids and Charts. Creating a report only consists of adding these elements to the empty report page.

The positioning of the objects on the report is fairly straightforward and consists of creating tables and inserting the objects in their own cell. In order to position everything perfectly, tables can be embedded into each other (a new table created within the cell of another table), etc. The positioning of the objects can be fine tuned by adjusting the cell’s alignment settings, borders and cell spacing. In other words, positioning objects in Presenter’s reports feels exactly like designing a web page a few years ago before CSS became a standard.

Presenter also includes many other formatting features which should be familiar from Excel. For example, borders and cell shading can be adjusted in a very similar way, and it is even easy to setup some conditional formatting (such as a cell being highlighted in yellow if a commission is over a certain amount). Reports can also include links to other reports which allows to “drill down” on specific results. Presenter reports can be made very “dynamic” by including dropdown menus (called pick lists by Varicent) to filter results for certain people, product lines, etc.

Once the objects are inserted into the report, clicking on the “Preview” tab shows how the report would look like on the web once it is published, using actual calculation results.

So can “business users” really create their own reports? Presenter seems to be much easier to use than other BI/reporting applications such as Actuate and Business Objects and does not require any reporting experience. Furthermore, simple reports can be created fairly rapidly. This being said, the ‘complexity’ lies in figuring out which sources or calculations need to be used, and also to be able to create these objects when required. For someone with Varicent implementation experience, the learning curve should be very quick.

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Synygy Sales Performance Conference

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May 4, 2009toMay 5, 2009

Focus: Sales Performance Management
Venue: Chester, Pa.

Focused on today’s key sales operations challenges—issues in sales compensation, sales performance measurement, sales reporting, and sales strategy execution—the Synygy Sales Performance Conference boasts over 30 hours of educational sessions, networking events, and more.

Geared toward decision makers in sales operations, sales, finance, and HR, the Synygy Sales Performance Conference delivers practical, actionable information for improving sales effectiveness

Click here for more information and to register.

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Varicent Insight 2009

Varicent Insight 2009

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May 3, 2009toMay 5, 2009

Venue: W Chicago - City Center Chicago, IL
Focus: User Conference

About the conference
INSIGHT09 is Varicent’s premier client and partner gathering, and we promise it will be a highlight of 2009! If you want to learn more about how others are using Varicent, participate in educational training, and hear about Varicent’s product and company direction, then this conference is a must attend for you and your team!

This 2 day conference will bring together Varicent clients, partners, and industry experts, to provide an unparalleled opportunity to share, learn and connect with each other on all areas of SPM. Business owners, compensation professionals and information technology groups are all invited, and in typical Varicent style, we will also find some time to have some fun!

Click here for more information and to register.

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