Incentive Compensation and Sales Performance Management Survey

Monthly Archive for July, 2009

Buy the Car, Rent the Car or Take the Bus

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I found an interesting comment on LinkedIn from Chris Collins regarding the difference between On-Premise, On-Demand (Single-Tenant) and On-Demand (Multi-Tenant).  This is not the first time I hear or use the car rental versus car buying analogy, but I think it is well explained and I enjoyed the ‘bus’ example:

Here is one analogy that I use to demonstrate the concept of SaaS to non-technical audiences that always seems to get them understanding the basic idea. I tell them to imagine 2 cars and a bus.

BUY THE CAR: The first car they buy and pay for outright. They are responsible for all maintenance, insurance, gas. This is analagous to buying the hardware and traditionally licensing the software yourself in house. You as the buyer are very interested in the technology you are getting.

RENT THE CAR: The second car they rent by the month. You don’t own the car but you have some say over where the car goes and you are still somewhat interested in the technology. When you go the rental car parking lot, you have a choice of cars and your decision of which car to choose is somewhat based on technology. Also, one person rents one car. This is somewhat analagous to a traditional ASP model. The point is someone else might own it, but you are still interested in the technology underlying it.

TAKE THE BUS: The bus is multi-tenant. When the transmission (platform) is changed on the bus, every tenant is affected because they are riding on the same platform. BUT when you take the bus, unlike when you buy or rent a car, you are not as interested in the underlying technology but in what the bus can do for you. You are now looking primarily at the service aspect, what need can it fulfill for you? If you need to go to the mall and a bus arrives whose ticker says “Mall” on its route, then you take it for that reason, not because of the the transmission on the bus. You only pay for the cost to get to the mall, not by month or not the full cost of the bus.

However you can take the analogy a little further. If you are transporting precious cargo on the bus, you will of course want to make sure the bus is safe from hijackers while stopped and in transport just the same way customers still want to be sure their precious data is protected. If there is a particular transmission type that that is known to have holes in it and cargo sometimes falls out, the customer will want to know about that upfront.Then you risk losing the customer’s focus on the service and put it back on the technology. That is a very important concept.

Do you think this applies to a Sales Performance Management solution licensing model decision?

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Ready, Set, Go!

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In most cases, an SPM implementation leverages several consultants (as I posted before, either from a 3rd party consulting company specialized in Sales Performance Management like OpenSymmetry, a large IT consulting firm like Accenture, or directly from the solution supplier).

With a very aggressive implementation schedule, and a significant investment in time and money, it only makes sense to want the consultants to perform at their maximum efficiency. That’s why several ‘things’ should be ready before the clients arrive on site.

Internet Access: Some clients think that Internet is not a necessity. They might be right, but having access to the web and to e-mails can significantly improve performance.

IT Access: Access to different system areas are required; a database administrator will need access to the databases, an ETL designer will the password to the ETL tool, comp designers will need access to the comp solution, etc. Some software and security certificates might need to be installed, or maybe the consultants will need a network ID. It sounds trivial, but I’ve been on projects where it took weeks to get the proper access to these resources.

Facility Access: A visitor pass and an escort might be sufficient for a few days until the real pass is ready, but if this stretches so long, it will be a major inconvenience for the consultants. Consultants tend to work long hours, so this pass should also work after hours.

Work Space: Consultants don’t need fancy offices, but they will need somewhere to work. Sharing a cubicle is OK, but asking 10 consultants to work in the same small windowless and non-ventilated room is a recipe for unhappy and unproductive consultants.

Phone: Unless everyone on the team is located in the same building, on the same floor and within shouting distance, having access to a phone is important.

Subject Matter Experts (SME) Availability: An SPM implementation always represents a time investment for the client. It is surprising that often, the client is not available to answer questions, attend meetings, etc. The list of SMEs / project contacts should be compiled ahead of time and provided to the consulting team.

Project Information: The consultants will, of course, also require relevant project information such as the project scope, compensation plans, data, reports, etc. This is the area where there is the most room for improvement.  Many companies don’t realize exactly what is required for the implementation to start, and consulting companies sometimes don’t communicate this very well or ahead of time.

In my experience, getting these things right will not only help speed up the project, it will also set the tone for the entire engagement and contribute to getting the project to the finish line on time.

I just started a new project two weeks ago and this client has been exemplary. Everything was ready before I arrived on-site, and they even prepared a cubicle for each member of my team with our names on it! Since I started consulting, this is the first time I don’t have to print out my own name and pin it to the cubicle’s wall.

These little things are sometimes all what a consultant needs to be motivated.

Contact me if you would like to receive a readiness checklist for your SPM implementation or if you’d like to discuss key readiness elements to kickoff your project.

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The Origin of the word “SPIFF”

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I had a discussion today about what was the origin of the word ‘SPIFF’. It seems like everybody using spiffs has a different idea on how it should be spelled (spiff versus spif) and what it actually means.

Last year I mentioned that SPIFF might stand for Sales Performance Incentive Fund, Special Performance Incentive Fund or Special Performance Incentives for Field Force, among many other potential meanings.

I also linked to a Wikipedia article citing the following etymologies:

An early reference to a spiff can be found in a slang dictionary of 1859; “The percentage allowed by drapers to their young men when they effect sale of old fashioned or undesirable stock.”

Another later reference to the term “spiff” comes from an article in the Pall Mall Gazette of 1890 on the practices in London shops:

… a “spiff” system is usually adopted, spiffs being premiums placed on certain articles, not of the last fashion, indicated by a marvellous heiroglyphic put on the price ticket. These marks are well known by the assistant, and the almost invisible mystic sign explains why an article, wholly unsuitable, is foisted on the jaded customer as “just the thing.”

The Wikipedia article mentions how the word spiff seems to be connected with the use of the word in that period to mean a dandy or somebody smartly dressed (hence spiffy, and to spiff up - to improve the appearance of a place or a person).

I also read somewhere that the word “spiff” could also come from from the verb ‘to spiflicate’: To confound, silence or dumbfound - 1785 Francis Grose, Dictionary of the Vulgar Tongue

In summary, the word spiff is most likely not an acronym, but did have a negative connotation; selling undesirable items.

Of course, nowadays, spiffs are commonly used as a way of incenting sales reps to sell a specific item and can be used effectively to move inventory, introduce a new product to the market, encourage selling higher margin items, teach the sales reps to sell an item they wouldn’t sell normally, or influence their behavior in one way or another (such as selling a combination of items together).

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Pizza and Chopsticks

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Yesterday, a friend was laughing at me because I was eating my pizza with a fork and a knife.  For the record, I usually only use them when my pizza is too hot to hold with my bare hands.  We started to talk about pizza eating habits, and she started talking about a person she knows who eats pizza with chopsticks.

The points I want to make today is that there are usually many tools to perform the same job, and that the choice of ’solution’ is often a matter of opinion and personal preference, as long as the solution (chopsticks) can meet the requirements (eating the pizza). It is also for this reason that it is important to identify who is the person who will make the final decision, because various team members might have a different idea about what the ideal solution is.

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