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Xactly News, 100 Express Customers, Incent 7.1 and Conversation with Xactly’s CEO

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There has been a lot of industry news in the past few months that I haven’t had time to cover and I’ll start trying to catch up by talking about what has been going on with Xactly.

Xactly just announced that it has expanded its North American operations with new headquarters in San Jose, as well as a regional office in Denver. They added a whooping 80 new customers since the beginning of 2011 (that’s a lot!) and a lot of that growth comes from their Xactly Express solution which recently signed up its 100th customer. Over the last year, Xactly also increased their staff by 54% to support its quick growth.

However, what I’m the most excited about are the enhancements to Xactly Incent Version 7 which launched a few months ago. The new version has several new very important features.

Quota and Rate Table Effective Dating: This enables companies to manage incentive program changes at the time and point of need. This may seem as a not-so-important feature, but from an administration perspective it’s VERY important. It also makes the annual plan updates much more simple to achieve and saves a lot of time on the configuration side. The net effect of this feature is faster end-to-end deployment time, more administration flexibility, and easier/quicker year-end plan updates.

Report Customization:
Reports outside of the analytics module used to be fairly “What you see is what you get”; in other words, not allowing many configuration options. In this new version, there is much more flexibility and reports can be customized to meet specific needs.

Ranking Reports:
New reports are available to provide visibility into individual and team performance.

Xactly Incent 7.1:
Usually Xactly delivers mostly small improvements between minor versions, but version 7.1 added some big features.

Version 7.1 includes the addition of mobile functionalityenabling teams and reps to access reports and performance information through their mobile phone/devices. I personally think that this is a great new feature, particularly for road warriors who don’t have time to access their dashboards. The new release also comes with several improvements to Xactly Territories, eDocs & Approvals. However, Illustrator was a surprise new addition to Incent’s impressive list of recent features:

Illustrator:
Xactly added an Illustrator module to Incent which provides great modeling functionality. Reps can plan measures to forecast associated hypothetical commission. Reports are great, but I always felt that interactive what-if modeling was the best way to drive behavior.

Overall, I am really impressed by the new features released by Xactly in the past few months. Effective dating is something I had been waiting for from them for a long time, and it is what I would qualify as Xactly’s greatest configuration enhancement since the formula copy and paste feature.

Performance
With such an accelerated growth, I was also curious to see if performance would become an issue. I recently had the chance to work with the latest version, and it is still a very responsive SaaS application that can process a fairly large number of transactions quickly.

Conversation with Xactly CEO, Chris Cabrera
I talked with Chris about the future of Xactly, and not surprisingly, he thinks it’s very bright! We talked about many of the features described earlier and also about what the recent growth meant for the company. Chris believes that the trend towards small companies adopting affordable SPM systems such as Xactly Express is only going to accelerate. I initially thought that the Express would only be a “project”, but Chris is optimistic that it could eventually surpass the revenues generated by Xactly Incent. The additional revenues also enabled Xactly to add new members to its executive team, most recently a new VP of marketing and a VP of enterprise sales. Since it is not feasible to contact every small company to sell Xactly Express, a strong marketing strategy is key to its success. Finally, Chris mentioned that in a few years, Xactly would be poised to “go public”, providing additional capital to further accelerate it’s growth and leadership position in its market.

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SaaS – Future or Buzz?

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I had a good conversation with Chris Cabrera, the CEO of Xactly Corporation, last week. We spent an hour talking about Software as a Service (SaaS) and why people should care. He is definitely one of the people most passionate about this topic that I know!

For those who don’t remember, I wrote an article called “Buy the Car, Rent the Car or Take the Bus” which explains the difference between on-premise, single-tenancy and multi-tenancy.

“Many people are confused about what SaaS is, and about the benefits of a pure SaaS solution” said Cabrera. “Many companies use the term incorrectly to be buzzword compliant. That’s too bad because some people start to believe it is only a marketing gimmick.” I asked him why people should actually care about if a solution is SaaS or not. Playing the devil’s advocate, it would seem like most potential customers would not care if a solution is really a SaaS solution versus hosted, or multi-tenancy versus single-tenancy.

Chris mentioned 6 reasons why potential customers should care:

  1. It is in the client’s interest for the vendor – their technology partner – to be around long term. On-premise solutions are not cost effective because they have so many technology stacks and versions of the software that need to be maintained and supported. With SaaS solutions, some of the savings are passed back to the client, and a significant portion of the revenues are reinvested into the infrastructure as well as in the development of new features.
  2. SaaS vendors can focus on improving a single software version, used by every customer. Every engineer is dedicated to improving a single source of code. This allows the vendor to release new features and improvements much more quickly than is typically feasible with an on-premise solution.
  3. Upgrading a SaaS solution usually happens ‘behind the scenes’. New SaaS software releases are tested extremely rigorously before being released. A quality problem would impact thousands of customers and hundreds of thousands of payees. On-premise solutions often transfer the quality ownership to the clients who must perform their own regression testing after an often labor intensive upgrade process.
  4. Non-SaaS solutions are not always scalable. For example, with 10, 100 or even 1000 customers, an on-premise solution might work. But the real test will be when a solution is used by thousands of customers – will a non-SaaS solution really be able to scale up? “Probably not” said Cabrera.
  5. SaaS vendors constantly measure and monitor their environment. They make a significant investment into that infrastructure to ensure an optimal performance for all of their customers.
  6. SaaS solutions are usually sold on a basis of $ per payee per month. Solutions such as Xactly Incent all of a sudden become cost effective for even small companies which can avoid a high upfront infrastructure and license cost.

Chris Cabrera is convinced of one thing: SaaS is the future. “On-premise solutions might still be appropriate for a very small share of the market, but SaaS is appropriate at least 98% of the time.” Looking at the market trends, I would say he’s right. Most vendors realized the benefits of SaaS and are rushing in that direction.

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Exclusive Interview with Christopher Cabrera of Xactly, on Centive Acquisition

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Christopher Cabrera, Founder, President and CEO of Xactly

Xactly Corporation completed the acquisition of Centive barely a week ago. Christopher Cabrera, Founder, President and CEO of Xactly, tells us what this acquisition bodes for Xactly and the SPM SaaS market.

LeapComp: Hi Chris – congratulations on the news!
CC: Thanks, Julien. It’s an exciting time for Xactly and the on-demand sales performance management market.

LeapComp: How long have you been planning to acquire another company? Was the state of the economy a catalyst for the acquisition?
CC: As a fast-growing company, we are always looking for ways to accelerate market share and customer value. And when the opportunity arose with Centive, we saw that the synergies of combining our two businesses would offer significant value to customers, partners and prospects.

As for the state of the economy, SaaS in general is experiencing a surge in adoption rates because the model makes good economic sense, while sales performance management applications in particular make good strategic sense. The combination of Xactly and Centive will result in even stronger on-demand SPM solutions that will provide value – in both good and challenging economic times – to companies of all sizes, across virtually every industry.

LeapComp: Why did you choose to acquire Centive in particular? Were other companies also considered?
CC: Like Xactly, Centive is a 100% on-demand company focused on SPM, and a strong player in the market. We speak the same language, share similar cultures and we frequently approached the same prospects. In acquiring Centive, we can very quickly increase the scale and functionality of an already broad on-demand SPM product portfolio.

LeapComp: How does Xactly’s acquisition of Centive impact the SPM market? How will Centive fit into Xactly’s strategy?
CC: The acquisition significantly strengthens the on-demand sector of the SPM industry – which is the fastest-growing area. Customers looking for a pure SaaS solution can have confidence in the viability of a well-capitalized company committed to delivering the broadest and richest suite of SPM functionality.

At the same time, the acquisition meets Xactly’s own strategic needs as we offer a unified SPM product platform that will address important product opportunities and enable us to focus even more strongly on innovation and growth strategies. The acquisition also provides us with enhanced distribution through a broader partner ecosystem, and strengthens our go-to-market resources through broader sales and services coverage.

LeapComp: What do you believe will be your greatest post-acquisition integration challenge?

CC: Customer satisfaction will be our top priority. Xactly has traditionally had very high customer-satisfaction and renewal rates. We’re reaching out now to every Centive customer and partner to communicate our commitment and our plans to make this a smooth transition with minimal disruption. We have communicated that we intend to support both product platforms for a minimum of 18 months while we work towards a unified product roadmap.

LeapComp: With this acquisition, who do you see as your biggest competitor?
CC: Our greatest competitor is, and always has been, organizations’ use of spreadsheets and other manual methods to manage incentive sales compensation and sales performance. The vast majority of companies are still stuck in this paradigm, much to their disadvantage. Economical SaaS solutions like Xactly’s make it a lot easier and more cost effective to automate these processes, become more strategic in managing incentive compensation, and ultimately boost sales performance compared to far more costly, legacy, on-premise software solutions.

LeapComp: What is the combined Xactly and Centive product roadmap? What are the future plans of Xactly?
CC: Xactly will spend the next several weeks carefully evaluating the technologies before determining a unified product roadmap. During this time, Xactly will support both product platforms – Xactly Incent with add-on modules and Centive Compel – for a minimum of 18 months to ensure ongoing customer success and a seamless transition to new features/functionality and products. The ultimate goal is to provide the best of both products within a single interface for customers.

LeapComp: How is the transaction between Xactly and Centive expected to benefit current customers of both companies?
CC: Customers will have a larger, stronger company to partner with, possessing more resources to meet customer needs and ensure their success. The combined companies will drive market leadership by offering the most robust SPM platform on the market, and by accelerating innovation across the SPM spectrum – all to the good of customers.

LeapComp: Until both solutions and client base are “merged”, will new customers still have the option to choose one of the solution, or is Xactly Incent now the only option?
CC: As we move to a unified product roadmap, we are encouraging prospects to select the platform that best meets their requirements and will help them determine which solution is the best fit for them. We will ensure that investments made by new prospects will be preserved, and will deliver feature enhancements for Centive Compel customers as they have been committed to customers.

LeapComp: In 18 months, when the solutions as we know them today are no longer supported, is there a risk that any re-implementation will be required for either or both of Centive or Xactly’s customers?
CC: Details on a migration program, should it be required, will be communicated once a unified product roadmap is determined. It’s our intent to minimize disruption. Ultimately, the customer will come out ahead as we intend to provide the strongest possible solution on the market.

LeapComp: Chris, thanks for your time and good luck with the challenges ahead!
CC: Thank you. We’re looking forward to a great year.

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Employees Suing Sprint Over Commission Snafu

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A recent article in InformationWeek pointed out that “The wireless carrier is facing a class-action lawsuit over allegations that it shafted employees of commissions totaling more than $5 million”.  Who is the culprit?  The integration of Sprint’s and Nextel’s is supposed to have caused the system failure leading to potentially 19,000 employees not receiving their full commission on sales of new phones, calling plans and accessories.

Chris Cabrera, the founder of Xactly, actually found this article before I did, and came up with a few  conclusions1) This type of mess can be avoided.  2) Providing sales reps with real-time visibility in their commission plans and performance should help out identify issues before they cascade in a lawsuit.  3) Audit trails are mandatory and should make the appealing process much quicker and straightforward.

So we know that many companies using legacy commission systems or spreadsheets often make several mistakes in calculating their employee’s commission.  However, Sprint IS using one of the leading compensation solutions.  This means employees probably have real-time visibility in their commission and that audit trails are available.  It also means that any challenges related to contesting an incorrect commission is probably caused by internal processes or the lack of resources rather than a lack of functionality in the comp solution.

According to the article, the integration of back-end systems is to be blamed.  This goes back to several of my earlier posts regarding how sales performance systems were not a silver bullet to fix all comp related problems.  If the correct information is not fed to the comp system, the results won’t be accurate.   The other hint pointing in another direction than that of the comp system is that Sprint spent $10 million to fix the problem.  That’s a lot of money.  That’s much more than the cost of implementing a brand new leading SPM solution…

Could this situation have been avoided easily?  Probably not easily, but I’m sure it could have been avoided.  How?  By more rigorous  testing of the backend systems, by more rigorous testing of the end-to-end comp process, and probably by having more complete test data and better defined expected results.  Too often do I see a situation where an implementation is tested very well in isolation (unit tests, and system tests), but where the end-to-end tests (system integration tests, user acceptance tests) could use more attention.  Once an issue is identified, it should be relatively “simple” to fix it.  This situation shows the importance of paying incentive compensation accurately, which can only be achieved by identifying defects before the system goes “live”.

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