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ActekSoft ACom3 Review Part 2

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In this second part of the ActekSoft ACom3 Sales Performance Management solution review, I will focus on some of the concepts that make this solution a particularly good fit for insurance clients. The first part of this article is here.

Management of producer (payee) data
The insurance industry has very challenging requirements regarding producer (payee) data. ACom3 supports an unlimited number of direct and indirect hierarchies with no limits on the number of levels it contains (some of ActekSoft’s clients pay more than 20 levels). ACom3 also has an integrated license and compliance module which can easily manage logic for compliance violations.

Communication / Workflow
ACom3’s correspondence module can be setup to automatically send letters or emails on demand or based on conditions configured the system (for example in can send an e-mail when a license will expire in a certain number of days, or when a debit balance exceeds a certain dollar amount). The workflow module can be leveraged to facilitate and streamline internal and external communications.

Unearned Commissions
ACom3 provides built-in features to facilitate logic to handle unearned/future commissions such as annualized payout and advanced payment with automated charge backs for policy terminations that take place while there is still an unearned commission balance on the advance. ACom3 also has a reserve feature which holds back a portion of the advance payment to offset future chargebacks.

Scalability
Unlike many other industries, the insurance industry always requires computation at the transactional level and not at a summary level. Because of the volume of transactions and often complex hierarchies which can transform an originating transaction into an additional 10 or 20 transactions, efficient scalability is critical. ACom3 uses the concept of work units which can distribute processing across multiple servers and processors.

Insurance specific concepts in Formulas
Compensation formulas contain many insurance specific concepts such policy age and policy age/holder age calculations, a wide range of performance based tiering options, and the ability to tie advances and automated charge backs to calculations.

Strong Retroactive Capabilities
Retroactive processing is particularly important to the insurance industry and ACom3 supports in excess of 20 retroactive objects that allow the system to reverse and reprocess transactions for as many periods back required. Retroactivity is often required to resolve incorrect assignment of producers to a customer or policy, incorrect hierarchies, the use of an incorrect schedule, etc. ACom3 marks all transactions that need to be reprocessed in prior and current periods to ensure that tiered based payments are correct.

Security and Audits
Data confidentiality and security is highly regulated in the insurance industry. ACom3 was built with these requirements in mind and offers strong security and audit functionality, audit reporting, secure data transfers, and encryption out of the box.

Final Thoughts
Overall, I was impressed by the richness of ACom3. The size of the company could have been a concern for potential clients, but with Callidus now standing behind ActekSoft, this should no longer be a concern. The new challenge which ActekSoft will have to manage is to retain the same level of client-focus they have demonstrated in the past for their current and new customers.

While I found that ACom3 is not the ‘sexiest’ application, several improvements were recently made to its user interface with its release version 6.0. ACom3 provides several insurance specific features, and its focus on transactional processing makes it a solution worth considering for many projects.

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The Power of Trust

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This summer I was sitting on a dive boat off the coast of Cozumel chatting with the dive master and about to dive Palancar caves when two distinct thoughts occurred to me. First, I trust this dive master. He is an expert in his craft, and I know he has successfully and safely led people on this dive before and second, I’m fairly certain I could lead people on this dive myself.

What led to that point where I felt like I was self-sufficient enough to a lead a deep dive that requires somewhat complex navigation? One that can have unpredictable currents and no signs or markers on the surface to indicate a starting point? Experience – the fact that I have done hundreds of dives and in particular have done the Palancar cave dive numerous times in a wide variety of conditions.

If it had been my first time in the water, I might have been able to get down to a reef, swim around, and surface hopefully without doing harm to myself. There is little to no chance, even with a map, that I could have found the right reef, found the caves, utilized my air efficiently, controlled my buoyancy and understood my dive charts well enough to have a safe dive. And ultimately that’s why you pay for a dive master or a guide – experience, knowledge and to minimize risk.

When it comes to selecting a software vendor, this holds true as well. There are numerous methodologies or “maps” that can be found with Google to give you some idea of how to do it yourself. If anyone would like to see the selection methodology that I utilize for my clients, please send me an email and I would be happy to share it with you. However, even with your vendor selection map in hand, quite quickly as you start to do research on the vendors in the space you will realize that there are a large number of companies that appear to have solutions to your business problem. A little farther on in the process, you might realize that there are vast differences in the vendor’s solutions. As an example - they all have some form of reporting but some are partnered with best-in-class third parties, some are integrated, some are very good at pixel-perfect static reports, while other are good at ad-hoc reporting or perhaps executive dashboards. How to interpret the cost to implement and maintain, the improvement or value-gap to current state, the trades offs between solutions, the ease of use and how others have used that particular reporting solution to add economic value to their companies are all questions that beg to be answered. This same analysis should happen across multiple dimensions of functionality and once you find a good match of functionality to prioritized requirements, the process has just begun. To go back to the diving analogy, you have only “found the reef.” So far I have just scratched the surface of the complexity and nuances of successful vendor selection, but at the end of the road your company needs to make a costly decision between multiple complex solutions to meet your complex business needs –sound risky to do without a guide?

If you are thinking about embarking on a vendor selection process that can be fraught with pitfalls, the first question you might want to ask is – “Based on experience can I lead this myself?” Next summer, I would love to be on a boat off the coast of an island that I haven’t been to before (Truk anyone?), chatting with an experienced dive master about a dive I have never done, and feel comfortable in the success and safety of the dive.

Justin Lane is a Sales Performance Management veteran and a colleague of mine at OpenSymmetry. He helps clients develop best in class Compensation Management Program processes and implement the underlying technology to support those processes.

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Exclusive Interview with Christopher Cabrera of Xactly, on Centive Acquisition

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Christopher Cabrera, Founder, President and CEO of Xactly

Xactly Corporation completed the acquisition of Centive barely a week ago. Christopher Cabrera, Founder, President and CEO of Xactly, tells us what this acquisition bodes for Xactly and the SPM SaaS market.

LeapComp: Hi Chris – congratulations on the news!
CC: Thanks, Julien. It’s an exciting time for Xactly and the on-demand sales performance management market.

LeapComp: How long have you been planning to acquire another company? Was the state of the economy a catalyst for the acquisition?
CC: As a fast-growing company, we are always looking for ways to accelerate market share and customer value. And when the opportunity arose with Centive, we saw that the synergies of combining our two businesses would offer significant value to customers, partners and prospects.

As for the state of the economy, SaaS in general is experiencing a surge in adoption rates because the model makes good economic sense, while sales performance management applications in particular make good strategic sense. The combination of Xactly and Centive will result in even stronger on-demand SPM solutions that will provide value – in both good and challenging economic times – to companies of all sizes, across virtually every industry.

LeapComp: Why did you choose to acquire Centive in particular? Were other companies also considered?
CC: Like Xactly, Centive is a 100% on-demand company focused on SPM, and a strong player in the market. We speak the same language, share similar cultures and we frequently approached the same prospects. In acquiring Centive, we can very quickly increase the scale and functionality of an already broad on-demand SPM product portfolio.

LeapComp: How does Xactly’s acquisition of Centive impact the SPM market? How will Centive fit into Xactly’s strategy?
CC: The acquisition significantly strengthens the on-demand sector of the SPM industry – which is the fastest-growing area. Customers looking for a pure SaaS solution can have confidence in the viability of a well-capitalized company committed to delivering the broadest and richest suite of SPM functionality.

At the same time, the acquisition meets Xactly’s own strategic needs as we offer a unified SPM product platform that will address important product opportunities and enable us to focus even more strongly on innovation and growth strategies. The acquisition also provides us with enhanced distribution through a broader partner ecosystem, and strengthens our go-to-market resources through broader sales and services coverage.

LeapComp: What do you believe will be your greatest post-acquisition integration challenge?

CC: Customer satisfaction will be our top priority. Xactly has traditionally had very high customer-satisfaction and renewal rates. We’re reaching out now to every Centive customer and partner to communicate our commitment and our plans to make this a smooth transition with minimal disruption. We have communicated that we intend to support both product platforms for a minimum of 18 months while we work towards a unified product roadmap.

LeapComp: With this acquisition, who do you see as your biggest competitor?
CC: Our greatest competitor is, and always has been, organizations’ use of spreadsheets and other manual methods to manage incentive sales compensation and sales performance. The vast majority of companies are still stuck in this paradigm, much to their disadvantage. Economical SaaS solutions like Xactly’s make it a lot easier and more cost effective to automate these processes, become more strategic in managing incentive compensation, and ultimately boost sales performance compared to far more costly, legacy, on-premise software solutions.

LeapComp: What is the combined Xactly and Centive product roadmap? What are the future plans of Xactly?
CC: Xactly will spend the next several weeks carefully evaluating the technologies before determining a unified product roadmap. During this time, Xactly will support both product platforms – Xactly Incent with add-on modules and Centive Compel – for a minimum of 18 months to ensure ongoing customer success and a seamless transition to new features/functionality and products. The ultimate goal is to provide the best of both products within a single interface for customers.

LeapComp: How is the transaction between Xactly and Centive expected to benefit current customers of both companies?
CC: Customers will have a larger, stronger company to partner with, possessing more resources to meet customer needs and ensure their success. The combined companies will drive market leadership by offering the most robust SPM platform on the market, and by accelerating innovation across the SPM spectrum – all to the good of customers.

LeapComp: Until both solutions and client base are “merged”, will new customers still have the option to choose one of the solution, or is Xactly Incent now the only option?
CC: As we move to a unified product roadmap, we are encouraging prospects to select the platform that best meets their requirements and will help them determine which solution is the best fit for them. We will ensure that investments made by new prospects will be preserved, and will deliver feature enhancements for Centive Compel customers as they have been committed to customers.

LeapComp: In 18 months, when the solutions as we know them today are no longer supported, is there a risk that any re-implementation will be required for either or both of Centive or Xactly’s customers?
CC: Details on a migration program, should it be required, will be communicated once a unified product roadmap is determined. It’s our intent to minimize disruption. Ultimately, the customer will come out ahead as we intend to provide the strongest possible solution on the market.

LeapComp: Chris, thanks for your time and good luck with the challenges ahead!
CC: Thank you. We’re looking forward to a great year.

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On-Demand SPM Solutions Compatibility with Corporate Standards

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Platform compatibility is a big item for an on-premise SPM deployment. Which operating system will be used? And which database? How about the business intelligence package? And many more questions… With an on-demand solution, all of these questions are already answered for you, and you don’t even need to know. There is nothing to worry about… or is there?

With an on-demand deployment, the only thing that really matters is that the solution can run on the computer of your administrators, and on the computer of your sales reps. Considering that the application is usually accessed via a web browser, that’s typically not an issue.

But there are a few things to watch out for…

The main issue I have encountered is the web browser used. Maybe I was a bit slow to adopt it, but I became a Firefox guy. Well… not all SaaS solutions will run on Firefox. And even if they do, they are not necessarily tested on it, so some strange bugs could happen. I’ve never tried to use another browser like Netscape or Opera for an SPM solution, but I wouldn’t recommend it.  Even when sticking to Internet Explorer, the version of the browser matters.

If the browser version is too new, there will [probably] be unexpected errors.  On the other hand, every solution will also require a minimum version of a browser to support its technology. Is it a neat Adobe Flex application, or maybe it was built with AJAX? No matter, the case, make sure your browser is “new enough”.

Other applications require to have Java installed on your computer. For my non-techie readers, Java is a programming language that needs a small application running in the background of the computer to interpret (understand) the code. This is not usually a big deal either since most computers have this already, and if not it can be downloaded for free… But again, sometimes a specific version of Java is required… So if your IT department like to keep a consistent version across the organization, make sure they don’t update your Java runtime environment to a version which is not supported by your sales performance management solution!

Maybe a specific Flash version is required too? I’m sure the list of required plugin versions can go on and on… The bottom line is: make sure you get this list from the vendor, and make sure you can comply with the list.

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LeapComp Launches Incentive Compensation Event Calendar

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I’ve been playing with different “plugins” for event calendars and I think I finally found one which I like.  In the side menu you will find the two events I have entered so far…  I’m planning to post all incentive compensation webinars and conferences I can find…  So if you are a vendor or if you are aware of an event which is not included here, please let me know.

On January 22, there is a webinar on the best practices of sales compensation management, hosted by Astadia and Xactly.

On January 28, there is another webinar on reporting and analytics, hosted by Merced Systems and OpenSymmetry.

You can see both of these dates highlighted on the calendar.  When you place the mouse cursor over one of the date, the name of the event and its time will pop-up.  When you click on the date, all the details will be displayed, including where to go to register.

I hope that you will find this feature useful!

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Insurance Incentive Compensation Management Applications

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Insurance companies are often a world apart in incentive compensation. People are often being compensated differently than in other industries, hierarchies and contract structures are usually more complex, compliance requirements are often “crazy” and even the terminology is pretty different. Specific insurance-industry requirements have led many solutions to focus only on that vertical, and many other more generic solutions are adding insurance functionality and gaining more knowledge of that industry.

Earlier in December, Gartner released a MarketScope paper about Insurance ICM applications, profiling the 7 leading vendors in that industry.

Some interesting points mentioned in the paper:

  • 16 new ICM deals signed with life insurers globally, and 8 deals for property and casualty (P&C) insurers in 2008
  • Overall adoption of ICM solutions for insurance will remain steady through 2010, with 18 to 22 new deployments projected during the next 12 months for life insurers and P&C insurers globally
  • North America will continue to be the strongest geographic segment
  • When evaluating solutions, insurers should not discount the importance of the upgrade process.
  • Our rating for ICM applications for insurers remains Promising for another year

What’s interesting from this paper is that many of the solutions are so industry specific that I haven’t really talked about them on LeapComp. I talked a bit about some of them in the OpenSymmetry SPM Guide and I have an online demo recording for two of them, but I will probably try to review the missing solutions within the next few months.

So this year, 3 vendors got a positive rating: Callidus Software, SunGard, and Versata. The other companies profiled were CSC (Exceed), CSC (PerformancePlus), MajescoMastek, McCamish Systems, and SAP.

Another note in the report mentions “Varicent Software is the next likely entrant into the insurance vertical market, provided it has a successful 2Q09 implementation for a recently acquired Tier 1 insurer. Although Varicent did not meet the inclusion criteria for this year’s MarketScope, insurers should expect Varicent to build on its success and gain insurance market share.”  That’s another company which I have been talking quite a bit so far.

Just like with the “regular” incentive comp industry, with all the consolidation happening in the insurance industry in 08/09, with the increased level of interest in ICM solutions, the number of good options available and the forecasted upcoming major insurance ICM projects, it will be interesting to see how the vendors stack up next year.

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