Incentive Compensation and Sales Performance Management Survey

Tag Archive for 'Insurance'

Insurance Incentive Compensation Management Applications

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Insurance companies are often a world apart in incentive compensation. People are often being compensated differently than in other industries, hierarchies and contract structures are usually more complex, compliance requirements are often “crazy” and even the terminology is pretty different. Specific insurance-industry requirements have led many solutions to focus only on that vertical, and many other more generic solutions are adding insurance functionality and gaining more knowledge of that industry.

Earlier in December, Gartner released a MarketScope paper about Insurance ICM applications, profiling the 7 leading vendors in that industry.

Some interesting points mentioned in the paper:

  • 16 new ICM deals signed with life insurers globally, and 8 deals for property and casualty (P&C) insurers in 2008
  • Overall adoption of ICM solutions for insurance will remain steady through 2010, with 18 to 22 new deployments projected during the next 12 months for life insurers and P&C insurers globally
  • North America will continue to be the strongest geographic segment
  • When evaluating solutions, insurers should not discount the importance of the upgrade process.
  • Our rating for ICM applications for insurers remains Promising for another year

What’s interesting from this paper is that many of the solutions are so industry specific that I haven’t really talked about them on LeapComp. I talked a bit about some of them in the OpenSymmetry SPM Guide and I have an online demo recording for two of them, but I will probably try to review the missing solutions within the next few months.

So this year, 3 vendors got a positive rating: Callidus Software, SunGard, and Versata. The other companies profiled were CSC (Exceed), CSC (PerformancePlus), MajescoMastek, McCamish Systems, and SAP.

Another note in the report mentions “Varicent Software is the next likely entrant into the insurance vertical market, provided it has a successful 2Q09 implementation for a recently acquired Tier 1 insurer. Although Varicent did not meet the inclusion criteria for this year’s MarketScope, insurers should expect Varicent to build on its success and gain insurance market share.”  That’s another company which I have been talking quite a bit so far.

Just like with the “regular” incentive comp industry, with all the consolidation happening in the insurance industry in 08/09, with the increased level of interest in ICM solutions, the number of good options available and the forecasted upcoming major insurance ICM projects, it will be interesting to see how the vendors stack up next year.

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Webinar Summary: Insurance Industry Best Practices

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Last week I attended the Sales Performance Accenture Webinar on Insurance Industry Best Practices by Jon Walheim, Partner – US Insurance Marketing, Sales and Service and Jason Angelos – Partner, Global Incentive Compensation Management.

Accenture performed a study with insurers and asked them which 3 topics were most important in the overall market place.  54% of the respondents selected “improve sales performance”, 49% selected “increase retention” and 36% selected “improve service performance”.  This says a lot on the focus on sales performance management solutions!

In this same study, Accenture also identified that the highest level of priority regarding customer acquisition and retention was to attract new customer and to focus on retention.  Insurance companies also hope to improve their performance through training, specialized tolls and sales support.

“Imagine if all 15,000 Exclusive Agents exhibit target behavior set XYZ for a customer situation XYZ.  No guessing.  No interpretation.”

Accenture’s framework for targeting value in sales transformation is to increase revenue, decrease cost and improve predictability.  Sales performance management solutions can assist with each of those “levers”.  ICM can impact each of those levers.  Revenues can be increased with increased flexibility in incentive plan design, more insight to data and self-service tools, and analytics.  Costs can be decreased with accurate incentive compensation and easy plan administration.  Predictability can be attained with plan modeling features.

Jon also mentioned that behavior is driven by only three factors: ability, motivation and context.  For an individual to exhibit the proper behavior, he must have the skills and knowledge for the job, and be the right person into the right role.  Performance objectives must be specified and measured, and the person must be motivated and encouraged to show target behaviors.  Finally they must have the right work assigned to them, have the right tolls, and have access to the right information.

Here is another attempt at justifying investing in incentive compensation from a return on investment perspective.  According to Accenture’s research, investments in programs to motivate and reward sales people, have the greatest potential to impact profits.  The impact on better motivating and rewarding people, and at attracting and retaining people could represent 23 $M on pre-tax profit for moving from average to high performance for a 1 billion dollar business unit.

Best practices for ICM Implementations
Accenture made several recommendations for ICM implementations:

  • Simplify operations
  • Optimize controls
  • Don’t try to gain efficiency if it compromises sales performance
  • Strive to develop new capabilities to deliver improved flexibility and speed to market
  • Optimize compensation plans and focus where it counts
  • Improve reporting to increase trust with the end users.
  • Provide single source of sales performance results
  • Manage software vendors to shape future product functionality
  • Enlist a deeply skilled integration partner to increase delivery capability and decrease risk.

I’m glad I took some notes during the presentation, because even if we were told that we could obtain the presentation from Accenture after the webinar, Accenture refused to share it with consulting companies!  You might have more luck than I did by contacting Jon by e-mail here:  jon.walheim@accenture.com

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Webinar Galore - 2 SPM Webinars Tomorrow

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I will try to provide coverage on this blog for these 2 webinars taking place tomorrow. The webinar hosted by Callidus features an Accenture partner discussing the insurance industry, and the Xactly webinar features Jeff Kaplan discussing on-demand sales performance analytics. Follow the links to register.

Callidus 7/29 @ 9A CST - Best Practices from Accenture - Align producer and advisor behavior, maximize mindshare - and effectively manage compensation
https://callidussoftware.webex.com/callidussoftware/onstage/g.php?d=570992696&t=a

Learn about insurance industry best practices from Jon Walheim - Accenture Partner - North America Insurance Marketing, Sales, and Service Lead. You’ll learn about key trends in the insurance industry, challenges that organizations are facing, and what insurance leaders are doing to gain competitive advantage.

Xactly 7/29 @ noon CST - The Business Case for On-Demand Sales Performance Management Analytics
https://www1.gotomeeting.com/register/415893690

In this Webinar, Xactly’s Karen Steele and THINKStrategies’ Jeff Kaplan will discuss how post-sales analytics can provide new and strategic insight into an organization’s selling patterns, commission spend, product performance, sales rep and team performance, and sales plan effectiveness. They will examine how post-sales data – traditionally scattered across a variety of disparate systems including ERP, HR, and Payroll – can be now be integrated and analyzed with an eye towards enhancing business strategies, changing sales rep behaviors, and super-charging sales organizations.

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