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Percent of Revenue Spent on Sales Incentives?

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I recently wrote about a Callidus press release claiming that Telcos in EMEA typically spent 10% of their revenue on incentive compensation.  My first reaction was to think that this number was very high.  But with my job, I rarely see a company’s overall compensation budget…

Today Makana Solutions released a piece of their compensation survey.  Keep in mind that this survey was for small businesses, but the majority of respondents spend 5-10% of their revenues on sales incentives.  It sounds like the Callidus “10%” could be accurate :-)

Source: http://www.makanasolutions.com/Blog/bid/8497/What-is-the-right-percent-of-revenue-to-allocate-for-sales-incentives

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