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Insurance ICM Industry Market Overview

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Gartner released a market overview specific to the insurance incentive compensation industry. For those who haven’t seen it or don’t have access to it, here is a summary of what I found to be the most interesting facts:

  • There are 9 main ICM vendors in the life, property and casuality (P&C), and health insurance industry: ActekSoft, Callidus Software, CSC, CSSI, MajescoMastek, SAP, SunGard, Synygy and Versata.
  • 2009 saw 30 new ICM insurance deals, 27 of which were in North America.
  • Callidus Software closed 10 of these deals, while CSSI closed 7 and ActekSoft closed 5. (Callidus acquired ActekSoft two weeks after the release of this research).
  • Gartner predicts another 30 deals for 2010.
  • ActekSoft/Callidus received a positive rating, and so did Versata.
  • I was surprised to find out that MajescoMastek only has customers in Europe and Asia.
  • Of the 9 companies that made the list, Synygy received the lowest rating (caution).

The report notes that there is no clear leader in the insurance ICM space. However, now that Callidus Software and ActekSoft are one, combining their clients in the insurance industry yields an impressive count of 55. The runner-up in the list is SunGard with 32 clients.

If Callidus / ActekSoft manage to get their fair share of new customers in 2010, it looks like the space has found its leader!

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Insurance Incentive Compensation Management Applications

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Insurance companies are often a world apart in incentive compensation. People are often being compensated differently than in other industries, hierarchies and contract structures are usually more complex, compliance requirements are often “crazy” and even the terminology is pretty different. Specific insurance-industry requirements have led many solutions to focus only on that vertical, and many other more generic solutions are adding insurance functionality and gaining more knowledge of that industry.

Earlier in December, Gartner released a MarketScope paper about Insurance ICM applications, profiling the 7 leading vendors in that industry.

Some interesting points mentioned in the paper:

  • 16 new ICM deals signed with life insurers globally, and 8 deals for property and casualty (P&C) insurers in 2008
  • Overall adoption of ICM solutions for insurance will remain steady through 2010, with 18 to 22 new deployments projected during the next 12 months for life insurers and P&C insurers globally
  • North America will continue to be the strongest geographic segment
  • When evaluating solutions, insurers should not discount the importance of the upgrade process.
  • Our rating for ICM applications for insurers remains Promising for another year

What’s interesting from this paper is that many of the solutions are so industry specific that I haven’t really talked about them on LeapComp. I talked a bit about some of them in the OpenSymmetry SPM Guide and I have an online demo recording for two of them, but I will probably try to review the missing solutions within the next few months.

So this year, 3 vendors got a positive rating: Callidus Software, SunGard, and Versata. The other companies profiled were CSC (Exceed), CSC (PerformancePlus), MajescoMastek, McCamish Systems, and SAP.

Another note in the report mentions “Varicent Software is the next likely entrant into the insurance vertical market, provided it has a successful 2Q09 implementation for a recently acquired Tier 1 insurer. Although Varicent did not meet the inclusion criteria for this year’s MarketScope, insurers should expect Varicent to build on its success and gain insurance market share.”  That’s another company which I have been talking quite a bit so far.

Just like with the “regular” incentive comp industry, with all the consolidation happening in the insurance industry in 08/09, with the increased level of interest in ICM solutions, the number of good options available and the forecasted upcoming major insurance ICM projects, it will be interesting to see how the vendors stack up next year.

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Sales Performance Management Vendors List

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If you did some research about potential sales performance management / enterprise incentive management solutions for your company already, you will have read about some of the top players in that space.  However, there are dozens of SPM solutions that are not as easy to come across, because they are very focused on a specific industry, because they are new in the space, or simply because their web presence may not be what it should be.

I recently worked on a vendor’s guide for OpenSymmetry, profiling 15 leading solutions, many of which I have reviewed on this blog.  These vendors were included based on their client base, corporate recognition, and their contribution to the field of SPM.  They are:

  • ACTEK: ACom3
  • Callidus Software: Callidus Product Suite (TrueComp)
  • Centive: Compel
  • CSSI: Vue Software
  • Enterprise Incentive Software: CATS
  • Glow Teknologies: GloCent
  • Merced Systems: Merced Incentive Management
  • nGenera: nGen Comp
  • Oracle: Oracle Incentive Compensation (OIC)
  • SAP: HR Enterprise Compensation
  • SunGard: iWorks EIM
  • Varicent Software: Varicent SPM
  • Versata Software: Versata Commission
  • Xactly Corporation: Incent
  • ZS Associates: Javelin

I mentioned before that the Sales Performance Management market is seeing an explosion of new solutions to satisfy everybody’s needs.  I also listed 39 additional vendors offering a flavor of incentive compensation within their solution.   With a total of 54 Incentive Compensation solutions, a number which I suspect will keep growing - especially if the economy recovers - it can be a real challenge to find the best solution for your needs.

I can’t share the guide on my blog, but since I put some effort into it, if you send me an email at julien.dionne@opensymmetry.com or call me at 713-819-3979, I will be glad to send you a copy.

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MarketScope for Sales Incentive Compensation Management Software 2008

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Michael Dunne, the VP of research and sales incentive compensation analyst for Gartner, released the new marketscope research on July 30, 2008.

One of his key finding; the sales ICM market grew by 20% in 2007, up from 15% in 2006.  Another interesting fact: collectively, the vendor community only captured 300 million in revenue worldwide. Finally, less than 10% of sales organizations with more than 100 persons receiving variable compensation have deployed prepackaged sales applications, with North America representing more than 80% of the world market.

My interpretation of this is that the ICM market is still very small, still has a lot of room to grow, and has an accelerating growth.  That’s great news for me!

The biggest changes in the overall marketscope rating since 2007 is Varicent which moved up a position, from “promising” to “positive”, and Practique Associates (recently acquired by Merced Systems) which moved up from “Caution” to “Promising”.  This year, ACTEK and Westport Software (now Enterprise Incentive Software) did not meet the inclusion criterion for signing new customers.  There is also a new name on the list - ZS Associates.

I asked Gartner if I could share their ICM Vendor Matrix on this blog, but they refused.  However, I collected the related press releases:

I did not find publicly available information regarding Xactly, ZS Associates and SAP’s ranking.

The rating is based on overall viability, customer experience, products and services, market responsiveness, track record and geographic strategy.  Gartner’s definition for a positive rating is “Demonstrate strength in specific areas, but execution in one or more areas may still be developing or inconsistent with other areas of performance”.  A promising rating is defined as “Shows potential in specific areas; however, execution is inconsistent”.

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