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The Origin of the word “SPIFF”

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I had a discussion today about what was the origin of the word ‘SPIFF’. It seems like everybody using spiffs has a different idea on how it should be spelled (spiff versus spif) and what it actually means.

Last year I mentioned that SPIFF might stand for Sales Performance Incentive Fund, Special Performance Incentive Fund or Special Performance Incentives for Field Force, among many other potential meanings.

I also linked to a Wikipedia article citing the following etymologies:

An early reference to a spiff can be found in a slang dictionary of 1859; “The percentage allowed by drapers to their young men when they effect sale of old fashioned or undesirable stock.”

Another later reference to the term “spiff” comes from an article in the Pall Mall Gazette of 1890 on the practices in London shops:

… a “spiff” system is usually adopted, spiffs being premiums placed on certain articles, not of the last fashion, indicated by a marvellous heiroglyphic put on the price ticket. These marks are well known by the assistant, and the almost invisible mystic sign explains why an article, wholly unsuitable, is foisted on the jaded customer as “just the thing.”

The Wikipedia article mentions how the word spiff seems to be connected with the use of the word in that period to mean a dandy or somebody smartly dressed (hence spiffy, and to spiff up - to improve the appearance of a place or a person).

I also read somewhere that the word “spiff” could also come from from the verb ‘to spiflicate’: To confound, silence or dumbfound - 1785 Francis Grose, Dictionary of the Vulgar Tongue

In summary, the word spiff is most likely not an acronym, but did have a negative connotation; selling undesirable items.

Of course, nowadays, spiffs are commonly used as a way of incenting sales reps to sell a specific item and can be used effectively to move inventory, introduce a new product to the market, encourage selling higher margin items, teach the sales reps to sell an item they wouldn’t sell normally, or influence their behavior in one way or another (such as selling a combination of items together).

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Spiffs, Bonuses and Contests - Ask the Expert #3

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In this 3rd installment of David Cichelli’s “Ask the Expert” series on this blog, I asked David about his thoughts on spiffs. I asked him if it was possible to use spiffs while avoiding encouraging employees to push a certain product upon a customer at his or her expenses. I also asked David if there was such a thing as too many spiffs. Previous posts of this series are here and here.

Before going into David’s answer, I want to give a bit of background regarding what is a spiff.

SPIF (or SPIFF) may stand for “Sales Performance Incentive Fund”, “Special Performance Incentive Fund” or ” Special Performance Incentives for Field Force”. The exact origin of the term is open for debate. Wikipedia defines a spiff as a small, immediate bonus for a sale. They can be paid by a munufacturer or the employer, to the salesperson who sold a specific product.

I have seen spiffs used in several scenarios such as when a manufacturer wants to gain market adoption with a new product, when a retailer wants to liquidate some of its inventory, to incent sales people to sale certain combinations of widgets, etc. The goal is always to have an immediate impact on sales force behavior. Of course, spiffs are not without their own pros and cons, but they can fit nicely within a compensation strategy.

Here is what David had to say about spiffs:

Julien, you might want to check the spelling of “spiff.” I spell it with one “f.” It means Special Performance Incentive Fund. Check Wikipedia for a nice discussion on the spelling. [Sorry David - I'm sticking to spiff for now, so far I've seen it spelled this way more often than "spif"].

First of all, I consider spifs, contests and campaigns an integral part of the sales management’s tool kit. Here are the rules for appropriate use of these programs:

  1. Budget of all programs should not exceed the total earnings of the sales force by 3% .
  2. Spifs should be used for “doing something new for the first time.”
  3. They should not be used to spike performance during a period.
  4. They are narcotic in nature: the more you use them the more you need to use them. Moderation of use with healthy hoopla is the best prescription for success.
  5. Avoid the use of “chance” to determine winners and payouts–it ’s unethical to do so: this is an employment relationship, not Las Vegas.

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