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Non-Cash Rewards Solution: IncentOne Review

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Once you have determined that it would be nice to offer non-cash rewards to reward a good performance, the challenge becomes to manage those incentives.

That’s where IncentOne comes in. IncentOne offers simple solutions that can help a business drive results. The concept is simple; employees earn points for completing various activities. These points could be tied to an employee evaluation, or directly to sales performance. Employees then redeem those points for a reward which they can select from IncentOne’s portal.

When the employees log in, they will have access to information about the things they need to do to earn points. And, they can see how many points they can earn for each of the pre-defined activities. More importantly, they will also see how many points in total they can Receive.

Once they are ready to redeem their points, they can visit the “Rewards” section. This section is pretty intuitive; there are many categories from which they can pick various rewards. Gift cards, merchandise, travel packages… even charity donations!

The IncentOne’s portal is customizable; the content , layout, colors and the company logo can all be changed from the administration tool.

The milestones and related award values are also configured within the administration interface.

As one could expect, IncentOne provides role-based access to the incentive program. Different “roles” are created, with various access levels for each of the roles. For example, an administrator could change everything, while the program manager could be restricted from creating new programs.

Finally, IncentOne provides many reports, both standard and customized. If you want a summary by program, an activity report by gender, by age group, etc, it’s all there “out-of-the-box”.

Many companies already have an incentive compensation system in place. I have seen many of these solutions used to calculate who deserved a certain non-cash reward. The most common incentive program I have come across is a recognition award for top performers, sometimes tied to a trip or award ceremony. However, managing more complex non-cash reward scenarios, and figuring out where the rewards are coming from while giving the employees the flexibility to choose what they want is often a big challenge.

IncentOne can integrate with sales performance management systems. The number of points could be calculated by the SPM system, and received by IncentOne for redemption. IncentOne is also an attractive solution because as with other solutions, its cost is based on the number of employees in the system per month. The standard configuration is also fairly quick and intuitive, which is different than the relatively high price-tag of an SPM solution implementation.

If you are looking at introducing non-cash rewards in your incentive strategy, I think that IncentOne is worth looking at.

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Incentive Compensation and Total Reward Strategies During a Recession

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With the state of the economy, it is no surprise that most companies are rethinking their reward strategies. In a strong economy, one of the major arguments in favor of incentive compensation is employee retention. During a recession, the main argument is to keep employees motivated.

Many companies have different philosophies when it comes down to rewarding their employees. Some of them are currently looking at cutting costs, cutting incentive programs, cutting rewards, cutting travel, increasing quota amounts, etc. Others, on the contrary, are looking at reducing base pay, and to increase incentive compensation; they figure that if employees are only paid for performance, then they can afford to pay them. Then there are those who don’t currently pay commissions and start thinking that it could be a pretty good idea. Finally, there are many companies who are not necessarily looking at transforming their incentive compensation plans, but are looking at making them work better.

To have a better idea of how various companies are reacting to the economy, let’s look at some survey results.

Ann Bares posted about many studies conducted by Hewitt (411 organizations), Watson Wyatt (248 organizations), Mercer (190 organizations, based on yesterday’s WSJ article), WorldatWork (members only, 698 members responding to a Quick Poll) and BLR (Business & Legal Reports) (518 organizations).

Paul Hebert also posted about changes in the incentive industry, commenting on a few surveys from the Incentive Research Foundation.

I think the most interesting survey is the one from Towers Perrin. With over 450 companies participating to the survey in October, it shows how 39% of the participants were somewhat likely to very likely to reduce annual incentive/bonuses and how 18% were planning to reduce the number of participants receiving long-term incentives.

One of the big questions is, why would companies cut into their variable compensation programs in a down economy, when it is such a great tool to control payouts against actual performance.

As Ann pointed out, the only good reason to take “take a hatchet to their plans” is to get rid of discretionary plans not tied to measurable performance results, or to get rid of poorly designed compensation plans.

How should all these surveys be interespreted from technology perspective?  My interpretation is that companies may have less budget for new large IT projects, but on the other hand, it could be easier to justify the need for effective sales performance tools…  so while I don’t expect there will be a huge growth in the industry in 2009, I think it will maintain itself.  From an implementation perspective…  there should be a lot of work from implementing new plans, enhancing existing compensation plans, integrating systems from all the larger mergers that took place in 2008, etc.

I often get asked about if I think the SPM vendors will survive this economy, and I don’t see why not… if the company fundamentals are strong enough to re-assure people considering them.  One thing is for sure, it will be an interesting year!

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