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SaaS – Future or Buzz?

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I had a good conversation with Chris Cabrera, the CEO of Xactly Corporation, last week. We spent an hour talking about Software as a Service (SaaS) and why people should care. He is definitely one of the people most passionate about this topic that I know!

For those who don’t remember, I wrote an article called “Buy the Car, Rent the Car or Take the Bus” which explains the difference between on-premise, single-tenancy and multi-tenancy.

“Many people are confused about what SaaS is, and about the benefits of a pure SaaS solution” said Cabrera. “Many companies use the term incorrectly to be buzzword compliant. That’s too bad because some people start to believe it is only a marketing gimmick.” I asked him why people should actually care about if a solution is SaaS or not. Playing the devil’s advocate, it would seem like most potential customers would not care if a solution is really a SaaS solution versus hosted, or multi-tenancy versus single-tenancy.

Chris mentioned 6 reasons why potential customers should care:

  1. It is in the client’s interest for the vendor – their technology partner – to be around long term. On-premise solutions are not cost effective because they have so many technology stacks and versions of the software that need to be maintained and supported. With SaaS solutions, some of the savings are passed back to the client, and a significant portion of the revenues are reinvested into the infrastructure as well as in the development of new features.
  2. SaaS vendors can focus on improving a single software version, used by every customer. Every engineer is dedicated to improving a single source of code. This allows the vendor to release new features and improvements much more quickly than is typically feasible with an on-premise solution.
  3. Upgrading a SaaS solution usually happens ‘behind the scenes’. New SaaS software releases are tested extremely rigorously before being released. A quality problem would impact thousands of customers and hundreds of thousands of payees. On-premise solutions often transfer the quality ownership to the clients who must perform their own regression testing after an often labor intensive upgrade process.
  4. Non-SaaS solutions are not always scalable. For example, with 10, 100 or even 1000 customers, an on-premise solution might work. But the real test will be when a solution is used by thousands of customers – will a non-SaaS solution really be able to scale up? “Probably not” said Cabrera.
  5. SaaS vendors constantly measure and monitor their environment. They make a significant investment into that infrastructure to ensure an optimal performance for all of their customers.
  6. SaaS solutions are usually sold on a basis of $ per payee per month. Solutions such as Xactly Incent all of a sudden become cost effective for even small companies which can avoid a high upfront infrastructure and license cost.

Chris Cabrera is convinced of one thing: SaaS is the future. “On-premise solutions might still be appropriate for a very small share of the market, but SaaS is appropriate at least 98% of the time.” Looking at the market trends, I would say he’s right. Most vendors realized the benefits of SaaS and are rushing in that direction.

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Sales Performance Management Solutions for ‘Very Small’ Sales Forces

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Is the ‘very small’ sales force a viable niche market for SPM solutions? That’s what some market trends tend to indicate. What characterizes this small market is that they typically have less than 100 sales reps, not much IT knowledge, and not a big budget for incentive compensation overhead. That’s where some emerging Software-as-a-Service (SaaS) solutions can become a viable solution for these companies, offering low cost implementation or even self-implemented solutions, and charging a fee per month per payee instead of an upfront license fee.

Around the end of last year, Makana Solutions launched a new SPM calculation engine (Makana Motivator) targeted to companies with a small sales force – less than 100 employees. I reviewed their solution here - a self-served solution available at $29 per month per payee.

A month ago, there was a big announcement that Makana was acquired by Salary.com, which became interested by the Incentive Compensation Market. The exact terms of the deal were not disclosed, but some key Makana employees remained with Salary.com. And then there was a rumor…

The former CEO of Makana, Liz Cobb, was joining Xactly. Could it be true? Liz was also the founder of Centive, a main competitor of Xactly until its acquisition. And indeed, today Xactly confirmed that Liz Cobb joined them as General Manager of Small and Medium Business Solutions.

But this is not the only big news from Xactly this week. On the first day of the dreamforce event, Xactly announced the launch of Incent Express, another sales compensation solution for small-to-medium (SMB) businesses that use Salesforce CRM. According to Xactly’s press release, Incent Express can be deployed entirely on-line by a non-technical user in a matter of hours and will be priced at 29.90 per payee per month.

I have also reviewed other solutions earlier this year targeted to this market such as CellarStone’s EasyCommission.

The challenge in this market is really the size, and as with most SaaS applications, the secret to success will be volume. At $30 per month per payee – or $360 per year per payee, how many such payees does it take to make the solution sustainable? With only 1000 payee, or in other words twenty 50 payee customers, revenues would be $360,000. Or 2000 payees? 720,000$. It doesn’t seem like a bad proposition for the vendors.

But what about for the customers?

The biggest challenge for the adoption of such solution by customers is that for many, a cost of $360 per year per sales rep (or $18,000 per year for a sales force of 50 employees on top of Salesforce.com CRM fees) can be a pretty steep amount; particularly when Excel and Access can do the job for $0 per payee per year! And often, that’s true and there might not be a compelling reason to do the switch.

But sometimes, the benefits of an SPM solution, such as reports accessed on-line by the reps, real-time dashboards, and modeling of plan changes (just to name a few) can be good arguments to drop the spreadsheets and consider alternatives.

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Ventana Research Sales Performance Management Value Index

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Ventana Research recently released their Sales Performance Management Value Index 2009 research paper which benchmarks four leading SPM solution suppliers and their solutions.

Unlike the Gartner SPM report which I have discussed a few times, the Ventana Value Index evaluates how well vendors’ offerings meet buyers’ requirements for software that enables and supports Sales Performance Management. The Index evaluates the software in the context of seven key categories: adaptability, manageability, reliability, usability, functionality, total cost of ownership, and return on investment.

You can jump on their website to download the executive summary after a quick registration.

The research notes that there are 5 vendors providing solutions across the sales performance management spectrum: Callidus Software, Merced Systems, Synygy, Varicent Software and Xactly Corporation. The other solution providers were out of the scope because their offerings are too broad (focus on CRM and Sales Force Automation) or too specific (focus on only a certain area of SPM or on a specific industry).

As expected, after compiling the weighted scores for each category, the value index difference is within 1% for the top 3 vendors (Callidus, Varicent and Merced), with Xactly lagging only a few percents behind. Most categories yielded very close results, with the largest (but still small) gaps in the capability and validation categories.

These results are not extremely surprising since the research focused on how well the SPM offerings met the buyers’ requirements, and since most SPM solutions offer very similar core functionality. However, this doesn’t mean that there are no significant differences in how, or how well the solutions handle various SPM requirements.

As for Synygy, some things could be inferred from a company concerned to be benchmarked against competitors by an independent research firm.

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Xactly “steals” Salesforce.com President as CFO

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Steve Cakebread, New Chief Financial and Administrative Offer at Xactly

Steve Cakebread, New Chief Financial and Administrative Offer at Xactly

Xactly announced minutes ago that Steve Cakebread has joined Xactly as CFO. Steve was the president and chief strategy officer at Salesforce.com for the past 6 years, and helped grow the company from $22 million in annual revenue in 2002, to $749 million in 2008.

We heard last week that Steve had left Salesforce.com. He now joins a company in a market where all vendors will collectively earn about half of the Salesforce.com revenues. That’s a good indication that others also believe the Sales Performance Management market has tremendous growth opportunities!

What makes Steve Cakebread a particularly interesting fit for this position is that he led salesforce.com through its initial public offering in 2004… Could this be one of the reason Xactly recruited him?

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Exclusive Interview with Christopher Cabrera of Xactly, on Centive Acquisition

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Christopher Cabrera, Founder, President and CEO of Xactly

Xactly Corporation completed the acquisition of Centive barely a week ago. Christopher Cabrera, Founder, President and CEO of Xactly, tells us what this acquisition bodes for Xactly and the SPM SaaS market.

LeapComp: Hi Chris – congratulations on the news!
CC: Thanks, Julien. It’s an exciting time for Xactly and the on-demand sales performance management market.

LeapComp: How long have you been planning to acquire another company? Was the state of the economy a catalyst for the acquisition?
CC: As a fast-growing company, we are always looking for ways to accelerate market share and customer value. And when the opportunity arose with Centive, we saw that the synergies of combining our two businesses would offer significant value to customers, partners and prospects.

As for the state of the economy, SaaS in general is experiencing a surge in adoption rates because the model makes good economic sense, while sales performance management applications in particular make good strategic sense. The combination of Xactly and Centive will result in even stronger on-demand SPM solutions that will provide value – in both good and challenging economic times – to companies of all sizes, across virtually every industry.

LeapComp: Why did you choose to acquire Centive in particular? Were other companies also considered?
CC: Like Xactly, Centive is a 100% on-demand company focused on SPM, and a strong player in the market. We speak the same language, share similar cultures and we frequently approached the same prospects. In acquiring Centive, we can very quickly increase the scale and functionality of an already broad on-demand SPM product portfolio.

LeapComp: How does Xactly’s acquisition of Centive impact the SPM market? How will Centive fit into Xactly’s strategy?
CC: The acquisition significantly strengthens the on-demand sector of the SPM industry – which is the fastest-growing area. Customers looking for a pure SaaS solution can have confidence in the viability of a well-capitalized company committed to delivering the broadest and richest suite of SPM functionality.

At the same time, the acquisition meets Xactly’s own strategic needs as we offer a unified SPM product platform that will address important product opportunities and enable us to focus even more strongly on innovation and growth strategies. The acquisition also provides us with enhanced distribution through a broader partner ecosystem, and strengthens our go-to-market resources through broader sales and services coverage.

LeapComp: What do you believe will be your greatest post-acquisition integration challenge?

CC: Customer satisfaction will be our top priority. Xactly has traditionally had very high customer-satisfaction and renewal rates. We’re reaching out now to every Centive customer and partner to communicate our commitment and our plans to make this a smooth transition with minimal disruption. We have communicated that we intend to support both product platforms for a minimum of 18 months while we work towards a unified product roadmap.

LeapComp: With this acquisition, who do you see as your biggest competitor?
CC: Our greatest competitor is, and always has been, organizations’ use of spreadsheets and other manual methods to manage incentive sales compensation and sales performance. The vast majority of companies are still stuck in this paradigm, much to their disadvantage. Economical SaaS solutions like Xactly’s make it a lot easier and more cost effective to automate these processes, become more strategic in managing incentive compensation, and ultimately boost sales performance compared to far more costly, legacy, on-premise software solutions.

LeapComp: What is the combined Xactly and Centive product roadmap? What are the future plans of Xactly?
CC: Xactly will spend the next several weeks carefully evaluating the technologies before determining a unified product roadmap. During this time, Xactly will support both product platforms – Xactly Incent with add-on modules and Centive Compel – for a minimum of 18 months to ensure ongoing customer success and a seamless transition to new features/functionality and products. The ultimate goal is to provide the best of both products within a single interface for customers.

LeapComp: How is the transaction between Xactly and Centive expected to benefit current customers of both companies?
CC: Customers will have a larger, stronger company to partner with, possessing more resources to meet customer needs and ensure their success. The combined companies will drive market leadership by offering the most robust SPM platform on the market, and by accelerating innovation across the SPM spectrum – all to the good of customers.

LeapComp: Until both solutions and client base are “merged”, will new customers still have the option to choose one of the solution, or is Xactly Incent now the only option?
CC: As we move to a unified product roadmap, we are encouraging prospects to select the platform that best meets their requirements and will help them determine which solution is the best fit for them. We will ensure that investments made by new prospects will be preserved, and will deliver feature enhancements for Centive Compel customers as they have been committed to customers.

LeapComp: In 18 months, when the solutions as we know them today are no longer supported, is there a risk that any re-implementation will be required for either or both of Centive or Xactly’s customers?
CC: Details on a migration program, should it be required, will be communicated once a unified product roadmap is determined. It’s our intent to minimize disruption. Ultimately, the customer will come out ahead as we intend to provide the strongest possible solution on the market.

LeapComp: Chris, thanks for your time and good luck with the challenges ahead!
CC: Thank you. We’re looking forward to a great year.

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BREAKING NEWS – Xactly acquires Centive

BREAKING NEWS – Xactly acquires Centive

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I heard this rumor earlier, but before spreading it I wanted to be sure it was true. After all, this is not the first time that I hear rumors about Centive!

And it is true…

Xactly Corporation just posted the press release about the Centive acquisition.

“In a stock-based transaction, Xactly has acquired all of Centive’s assets and its employee base. The combined companies will operate under the name Xactly… Xactly will fully support both companies’ product platforms for a minimum of 18 months to ensure the seamless transition of customers to a unified product roadmap. The company will continue to be led by Xactly’s management team, and will maintain its headquarters in San Jose, California.”

I expected something like this to happen eventually.  Xactly secured $30 million last May, putting them in a good position to acquire another company, while having enough cash to survive a recession. That 30 million dollar also made Xactly a company that would have been very expensive to acquire.

The Centive acquisition is a huge change in the SPM market! First, because both Xactly Incent and Centive Compel were leading solutions in the 100% SaaS market focused on the small to mid market segments. As we know, SaaS companies rely on a price per payee per month model… That means that to be viable, a certain number of payees is required; and Xactly just managed to significantly increase their number of payees in a snap.

Secondly, as I said before, vendor’s balance sheets are very important, especially in a tough economic environment. One of the biggest concerns of companies selecting an SPM vendor at the moment is: “will this company be around for the next several years”. And that’s a valid concern, considering that many companies have revenues MUCH larger than those of the vendor they are selecting. By increasing its size (and revenues) significantly, Xactly should be able to reassure many of those companies.

The next hurdle will be to convince everyone that in 18 months, both companies will be able to be transitioned to a unified product roadmap. And the other major hurdle will be to actually manage to do that, without having to re-implement all the Xactly and/or Centive implementations.

Re-implementation… That’s probably the biggest concern of Centive clients who received that news today. Since Xactly made the commitment to support both solutions for the next 18 months, the news probably means “business as usual” for most people… for the next year. In the meantime, Xactly engineers have 18 months to figure out a clever way to make the transition.

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